The advent of the Internet has changed the media landscape, causing consumers to expect a more personalized experience in every medium they consume (Twitter / Facebook/ MySpace etc.)
As celebrity/fan relationships become more immediate it is possible for fans to follow their heroes in real time. However, whilst celebrity/fan communication is becoming more frequent, a void is growing as to how to communicate the more subtle and defining elements of tastemakers’ lives in a media environment where speed has pushed style and substance to one side.
MYMAG fills that void by at once harnessing the tactile luxury of a printed magazine whilst embracing the new on-line world of immediate, personalized communication. This revolutionary concept provides a unique insight into the personal world and lives of its creator and their universe, whilst ushering the concept of ‘magazine’ into the 21st century.
Each MYMAG is a magazine created by a ‘tastemaker’ for distribution to his or her fan-base and beyond. It incorporates original content (actually created by the tastemaker him/herself) alongside their favorite content taken from their favorite publications based on their interests/inspirations and favorite topics. These range from Interview Magazine to French Vogue, and from Rolling Stone to V Magazine. All of this results in a tangible and more personal connection with their fans.
The on-line component supplies the rest of the taste-maker’s universe which can include almost any other elements from their lives, through top ten lists of videos, sites, books and merchandise recommendations, enabling the user to browse through their hero’s personal tastes (and in the future, even purchase directly with the click of a mouse).
http://www.mymag.com/tastemakers/oliviamunn/video/olivia-munn-mymag/
MYMAG is a unique media platform for cultural icons. Each tastemaker is carefully selected and approached on an invitation only basis. This ensures that they already have a strong connection to their fans through new web and mobile technologies (and therefore strong promotional channels for the magazine itself). Each issue is distributed through the mymag.com website, through the tastemakers’ own websites and through their extended universes (their own companies and associations).
Purchase is simple, fans log on to mymag.com, browse through the list of taste-makers, purchase their issue of choice ($10) and they receive a perfect bound, beautiful glossy magazine delivered to their door. Each limited edition magazine will immediately become a sought-after collector’s item.
This phenomenon is supported by the world’s publishing industry due to the wonderful third party endorsement that MYMAG creates for them.
After the first round of tastemaker editors, MYMAG will become a platform for tastemakers from all walks of life to create a new way of communicating with their fans. A new depth will be added to their relationship without the difficulties and expense of having to run a magazine company.
It looks like traditional media publishing can finally turn the page.
Visit the MYMAG site by clicking here
